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dc.contributor.authorSerrano Gómez, Virginia
dc.contributor.authorGarcía García, Óscar
dc.contributor.authorGambau i Pinasa, Vicente
dc.contributor.authorRial Boubeta, Antonio
dc.date.accessioned2020-10-29T09:34:19Z
dc.date.available2020-10-29T09:34:19Z
dc.date.issued2020
dc.identifier.citationSerrano-Gómez, V.; García-García, Ó.; Gambau i Pinasa, V.; Rial-Boubeta, A. Characterization of Profiles as Management Strategies Based on the Importance and Valuation That Users Give to the Elements of the Golf Courses. Sustainability 2020, 12, 4781.
dc.identifier.urihttp://hdl.handle.net/10347/23486
dc.description.abstractThe main objective of this study was to characterize golfers’ profiles based on the importance and valuation that users give to the elements of golf courses, considering the segmentation as key to making strategic decisions. This was done using a priori segmentation of the traditional style against a post hoc segmentation based on the importance that users concede to variability of elements of golf courses. Moreover, the relationship between the quality attributed to the service dimensions and the golf course global performance was examined for each of the obtained segments. The results have established certain specific characteristics of the typical golf user and two large segments of golfers were identified from Cluster Analysis (Competitives and Socials), they were made up of the following subgroups: Regular-leisure and business and matures-familiar. The causal analysis of covariance structures for each segment revealed partially different interests. This study provides useful information for managers to design management strategies that address the different characteristics, interests, and priorities of their customers and potential customers in order to win them, keep them, satisfy them, and build their loyalty, ensuring the development and sustainability of the entity
dc.language.isoeng
dc.publisherMDPI
dc.rights© 2020 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/).
dc.rightsAtribución 4.0 Internacional
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectStrategic management
dc.subjectConsumer psychology
dc.subjectCluster analysis
dc.subjectSport consumer loyalty
dc.subjectGolf industry
dc.subjectSegmentation
dc.titleCharacterization of Profiles as Management Strategies Based on the Importance and Valuation That Users Give to the Elements of the Golf Courses
dc.typeinfo:eu-repo/semantics/article
dc.identifier.DOI10.3390/su12114781
dc.relation.publisherversionhttps://doi.org/10.3390/su12114781
dc.type.versioninfo:eu-repo/semantics/publishedVersion
dc.identifier.e-issn2071-1050
dc.rights.accessrightsinfo:eu-repo/semantics/openAccess
dc.contributor.affiliationUniversidade de Santiago de Compostela. Departamento de Psicoloxía Social, Básica e Metodoloxía
dc.description.peerreviewedSI


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© 2020 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/).
Except where otherwise noted, this item's license is described as  © 2020 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/).





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